More information about cookies

Shimano aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. We feel that it is important that you know what cookies our website uses and for what purposes. This will help to protect your privacy, while ensuring our website's user-friendliness as much as possible.

What are cookies?

Cookies are small text files that are stored onto your terminal equipment (computer or mobile device) when you visit certain websites. At Shimano we may use similar techniques, such as pixels, web beacons, device fingerprints, etc. For the sake of consistency, all these techniques combined will be hereafter referred to as "cookies".

Why are cookies used?

Cookies may be used for many different purposes. In the first place, cookies can be required to make the website function properly. For example, without cookies it would be difficult to make a website remember that you have logged in. These are called functional cookies.

Cookies can also be used to analyse how a website is used, to count the number of visitors, to learn how the website may be improved. We do not link the website usage statistics and other reports to individual people. These cookies are called analytical cookies.

Thirdly, social media cookies are used to make functionalities of social media websites possible. Think of a Google map with interactive directions, a 'like' button for Facebook or the exchange of information, such as sharing and watching videos via social media.

A fourth important use of cookies is to enable online advertising, which may be personalized to show advertisements that are more relevant and interesting to you, both on Shimano websites and other websites. This is done by (targeted) advertising cookies

Functional cookies

Functional or necessary cookies support the websites and apps of Shimano to function properly. These cookies ensure that:

  • The information that you enter on the various pages during possible steps is remembered, as well as whether you are logged in, so that you do not have to fill in all your details again;
  • Your preferences, such as language or location are stored;
  • Your browser settings are stored so that you can view our websites optimally on your screen;
  • You have the possibility to save your login details so that you do not have to enter them every time;
  • It is possible to respond to messages on our websites and apps;
  • The websites and the apps are evenly loaded, so that they remain functional and accessible;
  • It is possible to detect abuse of or potential problems on our websites, apps and services, for example by registering a number of consecutive failed log-in attempts.

For the use of functional or necessary cookies that have no or only limited consequences for your privacy, no permission is required. These cookies can therefore not be disabled.

List of functional or necessary cookies Shimano can use on their websites and apps are:

Analytical cookies

With Analytics cookies we collect statistics from the users of our websites and apps. By measuring website usage, we can continue to improve our websites and apps for the benefit of our users. Data we measure are:

  • To track the number of visitors on our web pages and in our apps;
  • To measure the duration that each visitor spends on our web pages and in our apps;
  • To determine the order in which a visitor visits the various pages of our websites and apps;
  • To assess which parts of our sites and apps need adjustment;
  • To optimize our websites and apps in general.
All analytical data is anonymous. These cookies can therefore not be disabled.

 

List of analytical cookies Shimano can use on their websites and apps are:

Cookie name: _ga
Provider: website
Expiry: 2 years
Cookie descripti on: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Cookie name: _gat
Provider: website
Expiry: Session
Cookie description: Used by Google Analytics to throttle request rate.

Cookie name: _gid
Provider: website
Expiry: Session
Cookie description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Social media cookies

For certain parts of the websites and apps we use cookies from social media or third-parties. You can think of a Google map with interactive directions, a 'like' button from Facebook or the possibility to share information such as articles via social media (Pinterest, Facebook, Twitter, Google+, Linkedin, Youtube). Social media and third-party cookies are mostly placed by the social media websites themselves. When you click on a social media button on our websites or within our apps, a social media cookie is placed. The social media party can recognize your IP address the moment you want to share a part of our websites or apps. For the cookies that the social media parties place and the data they collect with them, we refer to the statements that these parties provide on their own websites. We encourage you to consult the privacy and cookie statements below on a regular basis:

List of social media cookies Shimano can use on their websites and apps are:

Cookie name: player
Provider: youtube.com
Expiry: 1 year
Cookie description: Saves the user's preferences when playing embedded videos from Vimeo.